Rubikonn

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About Us

Rubikonn, formerly Financial Labs established in 2009, founded by Walid Zayed and Rami Hawi, draws upon the extensive experience of the founders in major banks, investment banks, and consulting firms.

We started by providing targeted financial advisory services specific to mergers & acquisitions and private placements. Recognizing the limitations of a purely financial lens, we ventured into strategy, business optimization, and value-based management. This shift focused on maximizing shareholder value by looking beyond short-term profits and implementing strategic, forward-thinking practices.

Our journey, however, revealed a critical gap. Traditional consulting often delivered theoretical strategies and left clients to navigate implementation alone. This sparked the evolution of our signature service: Transformation & Growth which consolidates all our previous services into one.

Here's what makes Rubikonn different

Enduring Partnerships

Implementation Focused

We are not consultants; we become an extension of your leadership team, working alongside you to achieve long-term goals

Implementation Focused

Unlike document-heavy work, we are implementation obsessed. We roll up our sleeves, analyze your operations, and co-create solutions with your team

Value Creation

Implementation Focused

Global & Culturally Aware

Our ultimate objective is to enhance your company's efficiency and value. We don't stop at strategy; we see it through to execution, ensuring measurable results

Global & Culturally Aware

Future-Proofing Your Company

Global & Culturally Aware

Our expertise spans the Levant, GCC, Southeast Asia, and the UK. We understand the unique challenges you face, regardless of location

Entrepreneurial Mindset

Future-Proofing Your Company

We bring a founder's mentality to every company, understanding the challenges and opportunities faced by businesses of all sizes

Future-Proofing Your Company

We are passionate about implementing transformative technologies, including blockchain, to streamline operations, unlock new opportunities, and position your company for long-term success

Industry Agnostic

We've helped a wide range of businesses achieve lasting success; from traditional industries like jewelry, mining, construction, or manufacturing to navigating the complexities of rapid growth in blockchain, fintech, IT, media, or ensuring efficiency and competitiveness in essential services like telecom, security services , or even universities

Reach out if you have any of these problems

Do you have the following pain points in your company?

Our Signature Service: Transformation & Growth
At Rubikonn, we believe true transformation happens when you address challenges in a holistic way. That's why our Transformation & Growth service takes a non-siloed approach.

Businesses continuously face some or all of these pain points that often intersect and compound.

In contrast to the conventional siloed approach, where these issues are dissected in isolation, our methodology is grounded in pragmatic real-world experience. We recognize that these challenges are not standalone problems but intricately interconnected issues.

Businesses must also be open to the idea that transformation is not merely about fixing the "old" but often about adopting the "new".

LEADERSHIP

Walid ZAyed

Walid is an investor and entrepreneur with 20+ years of experience helping clients extract value through board level advisory mandates while providing insight into the world of blockchain. His background in economics, finance, and strategy allows him to design and execute complex initiatives for businesses in a rapidly evolving landscape.

Walid's deep understanding encompasses:

Traditional Finance & Banking: His experience at institutions like HSBC and Deloitte provides a solid foundation in core financial principles
15 Years of Building Success as an Entrepreneur: Walid has been a successful entrepreneur alongside Rami Hawi, co-founding and running their own private investment and advisory firm. This experience gives him a unique understanding of the entrepreneurial spirit and the challenges faced by startups
Managing for Value: Walid is a leading expert in the field of advising companies at the board level for transformation and growth
Blockchain: Walid stays at the forefront of this transformative technology, understanding its potential and complexities
Investor Relations & Private Placements: His proven track record in securing funding and navigating complex investment deals is invaluable
Building Relationships: Walid excels at establishing connections with stakeholders, ecosystems, and fostering successful partnerships

Walid's ability to navigate both traditional and disruptive finance through blockchain technology makes him a valuable asset for any firm looking to capitalize on new opportunities in the MENA region.

Rami Hawi

Rami is a corporate finance and investment banking professional with over 20 years of experience in the EMEA region. He leverages his technical expertise to help clients navigate the evolving financial landscape, with an eye towards the blockchain industry.

Rami's core competencies include:

Traditional Finance Expertise: His experience at institutions like HSBC and SHUAA Capital Dubai equips him with a strong foundation in financial modeling, valuations, and M&A transactions
15 Years of Collaborative Entrepreneurship: Rami has partnered with Walid Zayed as co-founders of a thriving private investment and advisory firm. This entrepreneurial experience grants him invaluable insights into the challenges and opportunities faced by startups and growth-stage companies
Managing for Value: Rami provides technical expertise in the field of transformation and growth advisory at the board level
Blockchain and Coding: Rami possesses a deep understanding of blockchain technology and has an interest in coding
Industry Knowledge: His focus on banking, financial services, and blockchain allows him to tailor solutions to specific industry needs
Mergers & Acquisitions (M&A): Rami’s expertise in M&A transactions ensures clients maximize value during acquisitions or divestitures

Rami's ability to speak the language of both traditional financiers and blockchain enthusiasts, as well as an understanding of MENA regional business dynamics, makes him a key asset for firms seeking to bridge the gap between these worlds.

About Us